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Providing information on herbs in pregnancy, birth, breastfeeding, and fertility; cloth diapers and cloth diapering information and support; attachment parenting information and much, much more



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The WHO/UNICEF Code for Marketing Breastmilk Substitutes

The goal of the code is:

  • To contribute to the provision of safe and adequate nutrition for infants,
  • by the protection and promotion of breastfeeding and by the proper use
  • of breastmilk substitutes, when these are necessary, on the basis of
  • adequate information and through appropriate marketing and distribution.

This is a minimum recommendation for governments to enact. Each
government may do as it sees fit to make these provisions stronger. Ask
yourself: Is my country protecting its children by enforcing the Code?

  1. No advertising of breastmilk substitutes.
  2. No free samples or supplies.
  3. No promotion of products through health care facilites.
  4. No contact between company marketing personnel and mothers.
  5. No gifts or personal samples to health workers.
  6. No words or pictures idealizing artificial feeding, including pictures of infants, on the labels of the produt
  7. Information to health workers should be scientific and factual only.
  8. All information on artificial feeding, including labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding.
  9. Unsuitable products should not be promoted for babies.
  10. All products should be of a high quality and take account of the climatic and storage conditions of the country where they are used.

For more information, you may contact:

  • UNICEF, Palais des Nations, CH 1211, Geneva 10, Switzerland
  • UNICEF, 3 UN Plaza, New York, NY 10016, USA

  • World Health Organization (WHO), 1211 Geneva 27, Switzerland

  • IBFAN (International Baby Food Action Network) Europe, GIFA, CP 157, 1211 Geneva, Switzerland
  • IBFAN North America, ACTION, 129 Church Street, New Haven, CT 06510, USA

  • Baby Milk Action, 23 St. Andrew's Street, Cambridge CB2 3AX, United Kingdom