The British Weights & Measures Association annual "Metrickery" Award goes to the person, or organisation, which has done the most to promote metrication against the consumer's interest.

This year it goes to the Consumers' Association for craven adherence to metrication against the wishes of the great majority of the population. The BWMA has pleaded with the Consumers' Association to help to keep the law that allowed freedom of choice in measures - imperial and metric - lawful from 1897 until 1994. Now European Directives make it illegal to sell goods in imperial measures. BWMA pointed out that 91% of consumers were against the prosecution of the "Metric Martyrs". We also told the CA about the colossal swindle of metric downsizing¹. This has cost consumers £3bn a year through hidden price rises. But the response we get all the time from the CA is that "it will not take a stand on this matter". An abject failure to fulfil the very reason for its whole existence!

The "Inch Perfect" award is granted to the person, or organisation, for the most outstanding resistance to compulsory metrication. This year it goes to Jose O'Ware, the celebrated Enfield retailer of curtains and blinds, "4th Avenue Blinds," for sticking implacably to dealing in imperial measures to please her customers, despite the most appalling threats from Trading Standards officers.

For further information CONTACT: Mr Vivian Linacre, BWMA Director 45 Montgomery Street, Edinburgh EH7 5JX (Tel. & FAX: 0131 556 6080)

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