dr potty Why a National Identity Works for You

Change in the Plumbing Industry

On average an American changes residence every 5 years. In the past, plumbing firms built a reputation in a community based on the owner's name. The best plumbers were respected members of a community and widely known for their quality service. We ourselves have operated for over 50 years in this way.

Potty Doctor updates this approach by understanding that most people will not live in your community long enough to learn your name. However the name Potty Doctor will obtain national recognition as the network grows.

Cooperation

Most plumbing service firms are relatively small companies. Over 82% have 4 trucks or less. It's the nature of our business. As a Potty Doctor, you are able to call on the expertise of the franchisor and of other Potty Doctors located near your territory. When one Potty Doctor becomes too busy to provide immediate service, he can call on the nearest Potty Doctor to take up the slack. Holidays and vacations can be scheduled with the assurance that customers will be served.

Techniques and methods developed at a specific franchise can be rapidly made available to all franchisees. Marketing co-operatives between neighboring Potty Doctor contractors stretch your advertising dollars.

Resale

Franchised business has national name recognition. They have significantly higher resale value than "John Doe Plumbing" or "Your smalltown Plumbers". Historically, consumers have made it plain that they feel more comfortable with national identities such as McDonalds, Stanley Steamer, etc.

Consistency

All Potty Doctors are required to meet the same high standard of qualification. You can comfortably recommend a Potty Doctor in another location to your customers and their friends.

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