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Dear Fellow Plumbing Contractor,
How do you make your phone ring? Once the phone rings, how do you qualify the caller? Are they shopping, or are they in need of your quality service? Can potential customers remember your company name two days after they've seen your truck? The answer is marketing! Marketing is every aspect of self-promotion making the public aware of your company and the services you provide. Potty Doctor is a dynamic new franchise in the Service Plumbing industry. Niche marketing is nothing new; neither is target marketing. The most successful companies have utilized these fundamentals for decades to attract the most profitable segments of any given industry. Has it worked? Look at McDonalds, Stanley Steamer and, closer to us, Roto Rooter. Owners of these successful franchises draw from a consistently applied marketing program and operating method that ensures profitability while expanding name recognition. Economies of scale teach massive savings from shared multi-media marketing expenses. The plumbing service field has changed dramatically over the past several years. The importance of salesmanship is now recognized as a leading indicator of success in our industry. So how do we, as plumbers, adapt to the new challenges and competition from retail giants, service contract companies and the "rooters"? Enter Potty Doctor, franchising the only Plumbing Service Business with emphasis on repair, replacement and remodeling. The ranks of the "rooters" are fast becoming crowded. We are truly unique and market our uniqueness for maximized profits. Potty Doctor is brand new and as with many companies, the ground floor is always the best deal. If your phone is not ringing enough, or your goals as a Plumbing Contractor are not being met fast enough, you owe it to yourself to check out our system. See for yourself why consumers are more comfortable dealing with a National name brand than with the local Mom and Pop shop. Call 1-800-682-4444 and speak with our Franchise Director, Ed Secaul to discuss the potential you can reach as an independent Potty Doctor business owner. Your family will be glad you did. Sincerely,
Bernard F. Guthrie Jr., President |
