Holland Cooke Media Talk Radio, Internet, Podcasting
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Page Deux Monthly Newsletter Updates for Management, Sales, Promotion McVayMedia.com Domain Names
Podcasting 411 Recommended reading, flix Cool Deals/Free Stuff HC bio, airchecks: [WPRO 1977] [WBIG 2001]
Arbiton's Fall Survey begins 9/18. Ready?
Here's who you should be talking to; and here's how.
As if you needed an excuse to go to Las Vegas.
You've read my rave reviews for the 1st, 2nd, and 3rd annual New Media Expo. What began as a podcasting convention has now outgrown the Ontario, California Convention Center, and moves to Las Vegas, August 14-16. I do a dozen conventions a year and this one's the best. >>>
In chaos, radio can find opportunity.
When you hear Rush Limbaugh rail against “environmental whackos and big government telling you what kind of light bulbs to buy,” you’re hearing how in-tune he is with his listeners.
Mathematically, heavy users (first-preference “P1s”) matter most. Getting people-who-already-listen-lots to listen-even-more is worth more than recruiting new listeners. El Rushbo understands how his loyal Dittoheads feel, and he validates their feelings. Leaf blowers are OK.
If you’re earning your pay, you’re constantly eavesdropping. Throughout your day, you overhear what people are talking about on Main Street USA, and you program and sell accordingly. Lately, the conversation you’re hearing demonstrates listeners’ voracious appetite for what consultants call “survival information.” Here's one example. Read a half-dozen others in my August newsletter.
Couldn't make it to Talkers' 11th New Media Seminar? Email roadmap@hollandcooke.com, for a FREE download of the June HC newsletter that was in NMS registration bags...including my notes from Streaming Media East -- stuff you need to know. You'll also get my NMS "virtual handouts," actual links to FREE downloads of the applications/software/tools you'll need to put your work online. If you missed The Conclave...>>>
...you missed a GOOD convention. Read my notes in my August newsletter.
After a year of embarrassing convention attendance, a pattern emerges: broadcasting conventions only draw when they're not-just-about-broadcasting.

At NAB's mammoth April show in Las Vegas, my session was "Producing, Positioning, and Promoting Your Podcasting."
Read my notes in the new issue of Talkers magazine, and my May newsletter.
"..a business and an art form in trouble: Just when radio cries out for creative revival, it is instead slipping into a disgruntled decline."
Sad Milestone: Washington Post discontinues radio column. Read Marc Fisher's canny snapshot of radio's status quo.
<<< Must-do if your Summer vacation plans include Washington. And you'll thank me later for telling you this now: Plan to spend an entire day at Freedom Forum's Newseum, the museum of news.
Here's a preview: Today's Front Pages from around the USA and the world, a useful bookmark for your show prep routine.
Taking-the-tour, HC mugs at the largest remaining section of the Berlin Wall outside of Germany.
MUST READING: from Arbitron and Edison Media Research: "The Infinite Dial 2008: Radio's Digital Platforms AM/FM, Online, Satellite, HD Radio and Podcasting," and “The Podcast Consumer Revealed 2008,” which documents significant increases in consumption of archived audio and video, and paints an attractive qualitative picture of podcast consumers.
AUDIENCE FOR LIMBAUGH’S COMMERCIALS HIGHER THAN FOR EL RUSHBO’S SHOW!
In my session “PPM: Cutting Through the Fog” at R&R's Talk Radio Seminar in Washington, Coleman Insights president Jon Coleman previewed "The PPM DNA of Rush Limbaugh."
If you’re a Rush Limbaugh affiliate – or competitor – you WILL want to read this. Jon’s firm logged the content of 30 hours of The Rush Limbaugh Show, and compared it to moment-by-moment-by-moment PPM data from those hours.
3 provocative conclusions will be instructive to anyone who hosts radio.
When you see the Coleman data, you may roll-your-eyes JUST-a-tad-less when your consultant preaches, as-relentlessly-as-I-do, that talent should "cut to the chase, spit it out, and get to callers ASAP."
This was the theme of "12 SECONDS OF GREATNESS: How The Very First Thing You Say Can Multiply Your Ratings," my session at Talkers magazine’s New Media Seminar in New York.
"Excellent Presentation"
AllAccess.com News/Talk Editor Perry Michael Simon, with generous, unsolicited applause.
Want a copy? Click here to order the session on CD, an audio/video Flash file.
It's a-meeting-in-a-box you can play on your computer, and share with associates.
FREE download 2-fer: My notes (and video) from Arbitron's PPM Consultant Fly-In AND my September newsletter.
AllAccess.com asks HC:"10 Questions."
On-Air/Online: Which is the dog, and which is the tail? HC is R&R's guest News/Talk columnist.
Conclave highlights, and stories
Long-overdue pilgrimage: Wistful HC tours Hittsville USA.
Internet passes radio, as your listeners' "essential media:" (as they line-up for iPhones). Edison Media Research.
Applause for Talkers magazine's 10th New Media Seminar! [YouTube video]
Two words Talk hosts should avoid?
Clue: They're two of the words too many Talk hosts use too often.
Sean Hannity shares success secret.
Some hosts scorn consultants. He writes one a big check.
Not me! But Sean -- not his network -- is funding sophisticated research to tweak his show, as he detailed when he spoke at Arbitron's recent Consultant Fly-In conference. Read how you can emulate this success technique, FREE, with information you already have, in my Fly-In notes. No password, no spam. You will also read:
> Why your TV spots aren't working...
> How to INSTANTLY amp-up Direct Mail results... and more.
So you want to syndicate. I can help you.
But first, can I talk you out of it?
The mojo radio NEEDS, on-display @ CES2008.
At the massive, mind-boggling Consumer Electronics Show: 140,000 attendees, a 35-football-field-size Exhibit Hall, an obsession with innovation. As new devices compete for our time with listeners, never forget: NO other gizmo has more copies in use than AM and FM radios.
But that’s a history lesson.
And, if we're smart, a big head start, as outlined in my December newsletter.
Boca Java Signature Sampler
If Al Gore can turn his PowerPoint into an Academy Award winning movie, I can put mine on YouTube.

Use the-very-same-Internet of-which Gore really-WAS-a-prime-mover to see-and-hear 5 Ways To Make Arbitron Ratings Go UP. And The Boss will like this: 4 of 'em are FREE.


Copyright 2008 Holland Cooke