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"Thank you again. You were awesome."
Sandy Hansen, GSM, KMA/Shenandoah, Iowa
"We LOVE having you here. Thanks for for your amazing commitment to our success."
"Thank you for all you do. I'm getting the better end of the deal."
"You are a smart radio guy and a wonderful teacher. Quote me!"
"If you're going to get a consultant, get one with a track record in new media. The station manager who depends on a radio consultant that caught the internet bug within the past five years is only playing into their hands. These consultants are still learning. You want someone who understands the internet. Try either Jim Taszarek or Holland Cooke. They have been studying the internet since the late 1990s. Everyone else fell in after they ignored the Net for too many years; now, they're all playing catch up."
"Thank you for the good support you provide us. We appreciate you."
"Thanks for being our ears."
"You add a lot of value in Marketing and Promotion and Sales ideas
"Without HC's advice and influence, we might as well be off the air!"
"Use me as a reference."
"The BEST News/Talk consultant in the business."
"You really 'get' the whole Sales thing (y'know...for a PROGRAMMING guy)!"
"Holland will probably tell you that he knows me, and that we're friends, and that he knows nothing of Jimmy Hoffa's disappearance..."
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| In the thirty eight years Mr. Cooke has toiled in the radio/TV vineyard, he's survived a variety of on-air and management positions, not the least of which was his 7 storied years as Operations Manager of WTOP/Washington, during which time 1500AM scored its highest ratings ever as an all-news station. Ever! |
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In 1991, HC and three other plucky entrepreneurs (REAL techy nerds) founded FliteCom Systems, Inc. which became USA TODAY Sky Radio, the live-via-satellite News, Sports, and Talk audio channels heard on Delta, Northwest, and United Airlines. Technology they developed evolved into Sirius Satellite Radio.
On January 1, 1995, Cooke began consulting full-time, and was named News/Talk Specialist by McVay Media, the largest radio programming consulting firm on Planet Earth. His tireless work includes programming and marketing strategies for Talk radio stations from Alaska to New Zealand, career counseling for radio talent and podcasters, and Internet development for entrepreneurs, companies, and radio personalities. |
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Up to that point, HC's Washington-area amigos only knew him as a media industry suit. Any such respectability was dashed when -- after not having been on-air for 13 years -- he chose to re-enact youthful indiscretions, by spinning-the-hits at WBIG-FM/Washington.
That shocking display continued until Cooke relocated to New England, and purchased The Captain Willis House B&B, "just steps from the beach," on Block Island, RI, Bermuda-of-the-North. For the next eight seasons, HC's Bill Murray-as-innkeeper routine was the zany summertime complement to a busy off-season consulting travel schedule. In a 2004 transaction that rocked the already-inflated Block Island real estate market, "The Captain" sold the inn, and relocated elsewhere on the island. |
| Unlike Rush Limbaugh, HC is a college graduate. He was recently honored by Northwest Airlines, which awarded him its coveted WorldPerks Platinum designation. GREAT BIG letters on the side of his boat, a Pearson 37, hull #3, say "Undaunted." But his abiding credo remains: "Defeat goes over defense before detail." |
Witness the glamorous consulting life...
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copyright 2007 Holland
Cooke